Bear Down Window Cleaning
A former classmate of mine approached me in early 2021, with the idea of launching his own business. We sat down for a cup of coffee and he explained to me that he was looking to start a window cleaning business, and as a huge Chicago Bears fan, had decided on the name "Bear Down" Window Cleaning. Aside from the name, I had full creative freedom on how everything would look. The only other minor request was trying to incorporate a bear in some sort of negative space somewhere.
I decided to create several marks that he could use in different sizes and applications. The suite of logos will really give him some flexibility and personality to stand out against other competitors in the market.