Auntie Anne's


Branding, Illustration


March 2019


This is simply a conceptual person project that I decided to take on.  After visiting Auntie Anne's in the mall, I found that their located felt dated and typography could be improved.  I decided to make the pretzel mark represent more of a heart and update the positioning statement as well.  The goal here was to make subtle changes that would be easily implemented.  

About Me

I’m an award-winning Creative Director with an extensive background in branding and logo creation. I've worked in several amazing cities around the country, including Los Angeles, CA, Indianapolis, IN, Charleston, SC, and Portland, OR.

I'm currently the Creative Director for Cyclone Social, a social marketing agency in Fort Wayne, IN. 


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