DUBUQUE, Iowa (Duhawks.com) – Loras College Interim Director of Communications & Marketing and Director of Athletic Communications Jimmy Naprstek announced on Friday, Oct. 12 the unveiling of the new visual identity for Loras College Athletics. The largest portion of the rebranding effort includes the official retiring of the “Dewey” logo in place of the new athletic spirit mark.
“This project began in its early stages over two years ago as an effort to reign in our department’s branding efforts,” Naprstek said. “There was a time where over 75 versions of the ‘Dewey’ logo were in use, so we knew first hand that we had issues with our identity. Today, our efforts are being rewarded as we announce and reveal our new brand standards that will represent Loras College Athletics for years to come.”
Wes Teska, a graphic designer based out of Fort Wayne, Ind., was the principal designer behind the artwork.