Sweets On Main
Sweets on Main is a local ice cream shop located in downtown Fort Wayne, Indiana. I was approached by the owners in October of 2019 to design the logo and branding, with the direction of making it feel similar to a 1950's diner. I started with the "S" ice cream cone icon and from there, moved onto the full word mark. I really like how "fun" this brand feels and hope to work with the owners in the future on some environmental design.