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Velocity Barbell

Branding / Illustration


February 2018

Velocity Barbell is a local gym in Fort Wayne, Indiana run by Brad McKee and Chelsea White.  It focuses on personal training and group sessions with a no nonsense mentality and extreme accountability.  Brad and Chelsea were at a point in their lives where they were wanting to escape the corporate world and chase something a bit more fulfilling. We sat down in early 2018 to not only discuss branding the gym, but also had brief conversations about being part owner of the gym as well.  

I've really enjoyed watching this brand and company evolve over the past few years.  Below you'll see the initial branding I created, as well as applications of the logo with environmental and apparel design.

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