February 2018

Velocity Barbell is a local gym in Fort Wayne, Indiana run by Brad McKee and Chelsea White.  It focuses on personal training and group sessions with a no nonsense mentality and extreme accountability.  Brad and Chelsea were at a point in their lives where they were wanting to escape the corporate world and chase something a bit more fulfilling. We sat down in early 2018 to not only discuss branding the gym, but also had brief conversations about being part owner of the gym as well.  

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I've really enjoyed watching this brand and company evolve over the past few years.  Below you'll see the initial branding I created, as well as applications of the logo with environmental and apparel design.